Home> SMO: June 2011 Archives
SMO: June 2011 Archives
Facebook in Japan
- June 17, 2011 4:15 PM
- Market Study | SMO
Lifemedia has conducted a survey on the usage of Facebook in Japan.
The study was conducted on people between the age of 10~69, 100 users per decade per gender (i.e. 100 male teenagers, 100 women in thirties, and so on.)
Of all the participants, 13.3% are signed up for facebook and 14.4% didn't know what facebook was.
22% of women in their twenties and 12% in their thirties are registered facebook users compared to 20% of men in their twenties and 8% in their thirties, seem to show that women are more proactive in participating in new media activities.
On the other hand, 41.1% of women, compared 29.4% of men, haven't signed up for a facebook account because they don't want to register under their real names.
In Japan, Facebook hasn't spread as fast as it did in other countries. The reasons why people sign up for a facebook account is to get in touch with / keep in touch with distanced friends and relatives. From the survey, it seems that people were unsure of the benefit for using facebook.
From the survey, it seems that people are already aware of facebook. It may just need good promotion schemes or reasons to seep in.
Home> SMO: June 2011 Archives