Mobile: December 2008 Archives

japan.internet.com and goo reserach has released a case study report on emailing trend in Japan.

Study was conducted on 1,032 cellphone users, teenagers~50s in Japan.

To the question of "Which device do you mainly use for emailing?", the result was about 38% split for both cellphones and PCs.

To the question of "Which device do you have more email addresses registered?", almost 80% of the people answered "Cellphones".

About 65% of the people used emails on PCs first.  Considering the broad age group covered on this survey, the result might be due to the lack of cellphone emailing technologies back when these people started using emails...

I think this is a good proof of how cellphone dependent Japanese people are!

goo Research & japan.internet.com conducted a survey on the Level of Mobile Search usage in Japan.
The research subjects included both genders, teenagers to people in the 50s. 

• 86% of the them answered that they have used mobile searches. 
• Of those 86% (901 people), 46% have said that they have seen ads on their mobile search result pages.
• Of those 46% (414 people), 55% (228 people) have clicked on the ads.
  

One of the biggest Japanese ad agencies, Dentsu, together with a media production company, Robot (a Tokyo based company) started a downloadable content site for cellphones called, "mobile hyougen ken-kyusho (Mobile Art Lab)" 

Currently a movie called "Sunaoninaretara (If I can be honest)" is available for download.  Interesting thing about this movie is that by putting two cellphones together, their screens connect (not physically) to show one movie.  The site calls it, a "pair movie" 

On one phone screen, a girl sitting at a table is shown, and on the other, a boy sitting across from her.  You can either sync two phones for video playback through IR, or you can hit the play buttons on both phones simultaneously.
Mobile Art Lab is planning on developing game contents that requires 3 phones as well as orchestraeic music software utilizing 10 phones!