Home> Market Study: July 2011 Archives
Market Study: July 2011 Archives
Mobile Phone and SNS Usage by Women in Japan
- July 5, 2011 11:43 AM
- Market Study | Mobile
IMJ Mobile has published a market study on Women's behavioral patterns & awareness levels in the Japanese mobile market.
Teenage girls prefer Twitter (63.1%), compared to mixi (54.1%) and Facebook (22.1%). They use Twitter to be up to date on celebrity gossip, to find new music and entertainment information, besides communicating with their friends.
Teenage girls use Twitter to find interesting topics, to kill time, and make new friends. Compared to overall usage reasons of finding information on hobbies (67%), killing time (58%) and searching for useful everyday ideas, teenagers seem to utilize Twitter as a socializing tool.
As for the overall mobile market, 10.5% of the women in their twenties own an iPhone and 5.4%, an Android. Smartphone is more popular amongst younger women as the percentage of Smartphone owners decrease in older generations of women.
Smartphone owners definitely spend more time surfing on the net, as 41% of Smartphone owners have answered to spend more than an hour a day net surfing on their phones, compared to 20.2% of the traditional mobile phone owners.
Docomo is releasing 9 new models of Smartphones this Spring/Summer. There are speculations on the release date of the new iPhone. The Smartphone market is heating up!
Home> Market Study: July 2011 Archives