Market Study: May 2009 Archives

japan.internet.com and marsh have released a market study on mobile search trend in Japan.

This study was conducted on 300 Japanese  mobile phone users over 10 years of age.

Of all:

• 40 people （13.3%） often perform keyword searches on their mobile phones. 
• 55 people （18.3%） occasionally perform keyword search on their mobile phones. 
• 131 people （43.7%） have never performed keyword search on their mobile phones.

The total number of people who have performed keyword searches on their mobile phones was 135.

Of those:

• 76 people （56.3%） use Yahoo! Mobile.
• 63 people （46.7%） use pre-installed SEs such as iMenu, EZ top page, and Yahoo! mobile top page.
• 42 people （31.1%） use Google Mobile.

They have searched for:

1. word definition - 90 people
2. regional information - 56 people
3. product name - 49 people
4. coupon - 32 people
5. celebrity and famous people's names - 29 people

[Thoughts]
It seems that one could expect a great coverage advertising on Yahoo! and Google, just as they would on the PC internet market.

Internet.com and goo research have published a market research study on the popularity of  the ppc ads. 
The study was conducted on 1071internet users between 10~59 years old.

According to the study:

• 69.5% of the people have clicked on PPC ads. 
• Only 5.8% of the people don't pay attention any attention to the PPC ads.
• 14.8% of the people have purchased products through the PPC ads.

[Thoughts]
As we know, not all the PPC ads are displayed to sell products online.  PPC could be used to share product information, for promotional campaigns, to achieve better brand awareness and so on.  The percentage of the people who have purchased through PPC ads might change drastically if we factor these facts into the formula.