Home> Market Study > | SMO > Social Media Usage Trends Amongst Japanese Corporations
Social Media Usage Trends Amongst Japanese Corporations
- February 23, 2011 3:45 PM
- Market Study | SMO
News site, Mycom Journal has published an article about the social media usage trend amongst Japanese Corporations.
The market study was conducted by NTT Resonant and Looops Communications and published on January 20th, 2011.
The survey was conducted on the personnel, in charge of Comapnies' Twitter accounts. Since the last survey, conducted in July, 2010, the usage of YouTube grew by 19.6% and Facebook by 9.6%.
The main aims of the social media usage are, 'branding' and 'PR'.
The companies which allocate more than 3,000,000 yen for Social Media budget grew from 31% to 50% of the total answers.
Large corporations are beginning to create social media guidelines. The main concerns amongst the social media personnel of the corporations are the lack of human resources and the hardship of measuring the effect of the social media.
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