Home> Market Study > | SMO > Coporate Twitter Usage in Japan
Coporate Twitter Usage in Japan
- August 6, 2010 5:34 PM
- Market Study | SMO
NTT Resonant and Loops Communications, have conducted a market research on Corporations' Usage of Twitter.
Out of 315 effective study participant votes, more than 60% of them said they started using Twitter in 2010.
33.3% of the corporate users actively comment on consumers' tweets about their products, thus monitoring feedback of the customers and actively communicating with customers.
65.5% of the study participants answered that the access numbers to their official blogs increased since they started using Twitter. 47.6% of them said that new customers increased after they started using Twitter.
But, more than 40% of them answered that it is difficult to measure the effect of Twitter usage.
More than 90% of the study participants answered that their company is either keeping or increasing the Staff number & budget for their Twitter accounts.
When asked, which Social Media they are planning on utilizing actively, 74.6% of them said Twitter, followed by Blog at 59.7% and only 15.2% of them said Facebook.
It seems like Twitter is getting more popular in the Japanese corporate world. The current challeng is to set the right KPIs and guidelines for those who are new to the Twitter world.
Home> Market Study > | SMO > Coporate Twitter Usage in Japan