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Awareness Level of Japanese Font URLs in the Local Market

  • December 9, 2009 12:28 PM
  • Market Study
  • Internet , localization , Market Study , URL

ishare inc. has conducted a market research on the awareness level of Japanese font URLs in the local market.

The study was conducted on 510 men and women in twenties to forties.

  • 63.1% of the respondents are aware of the existence of Japanese font URLs.
  • 68.5% of the male respondents are aware of the existence of Japanese font URLs.
  • 56.1% of the female respondents are aware of the existence of Japanese font URLs.
  • 66.1% of the respondents in their twenties are aware of the existence of Japanese font URLs.
  • 58.0% of the respondents in their forties are aware of the existence of Japanese font URLs.
  • 69.0% of the respondents have made mistakes manually typing URLs.
  • 46.1% of the respondents feel positive about being able to type in URLs in Japanese.


More statistics on the original article.

[Thoughts]

For average Japanese internet users, it might be difficult for them to remember or type in URLs in other languages.  Seeing this result, it might be a good idea to acquire an easy to remember local language URL, when localizing a website.

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