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Users Reactions Toward the Internet Advertisements
- December 3, 2009 5:34 PM
- Market Study | PPC
Web Marketing Guide published a market study report on Users Reactions toward the Internet Advertisements.
The study was conducted on Male and Female between the ages of 16 to 69 years old.
- younger age groups, especially 16~19 and 20~29 groups answered to have experienced more aversion toward internet ads.
- People tend to dislike seeing ads they are not interested in and ads with overly exaggerated expressions.
- Women are more sensitive to ads with overly exaggerated expressions.
- Women are less open to share their personal data for behavioral targeting.
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