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SNS Usage Trend of F1/M1 Genreations
- March 5, 2009 10:41 AM
- Market Study
Market research company, Media Shakers has released a study on SNS Usage Trend of F1/M1 generations (Female & Male between 20~34 years old).
The study was conducted on 2000 F1 & M1 generation residents of Tokyo Metropolitan area (Tokyo, Kanagawa, Saitama and Chiba).
Excerpts:
- According to the study, 31.3% of men and 38.5% of women use SNS more than once a week.
- SNS users tend to spend more money per month compared to the non users.
- 39,963 yen per month for SNS users verses 35,397 yen for non users.
- 37.3% of the SNS users said information on SNS have played an influential role on their purchasing decisions.
- SNS users are more likely to collect information through magazines rather than traditional media such as television, radio and newspapers.
- SNS users are more likely to spend time searching for information before making purchase decisions.
[Thoughts]
This study is a great supporter of the emerging power of Social Media. Relying on traditional marketing is not sufficient anymore, it seems.
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