Home> Summary of the Yahoo! Japan & Google partnership announcement
Summary of the Yahoo! Japan & Google partnership announcement
- July 29, 2010 6:23 PM
What does this refer to?
1. Yahoo! Japan will switch their search engine and PPC ad platform technologies from their own Yahoo Search Technology to that of Google.
2. Yahoo! Japan will begin to supply search content data (auction, shopping, chiebukuro (Yahoo! Answers) to Google's index on a daily basis.
What influence will Yahoo's decision have on the Japanese search market?
Google's technology will be serving over 96% of the search queries in Japan. The market is currently led by Yahoo! Japan with 58%, followed by Google Japan with 38%. Google will also become the top PPC ad serving technology provider.
When will it happen?
"The search engine technology switch is expected to take place by the end of this year 2010. It is expected to take longer for the PPC platform technology switch because of existing sales arrangements with ad agencies." (Masahiro Inoue, CEO, Yahoo! Japan. Translation.)
*Note: The official press release from Yahoo! Japan says the switch will take place "as soon as possible"
Why Google, not Microsoft(Bing/MSN)?
"Because many of the services that Microsoft claims to provide in Japanese are still in their development stage." (Inoue, Yahoo!Japan.Translation.)
Home> Summary of the Yahoo! Japan & Google partnership announcement