• KONIKA MINOLTA youtube video gets 1.9 million views

    How can a company improve …

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    KONIKA MINOLTA youtube video gets 1.9 million views

    How can a company improve its brand image? Konika Minolta wanted to appeal to its global market since its shift from cameras and film industry to printing and monitor industry.

    Konika Minolta aimed to share its company mission to their market and came up with a very inspirational video last December titled “DREAM PRINTER”.

    On December 3rd, the company has released the video in 7 languages, 15 countries and 400 websites, and within three months it has gotten more than 1.9 million views from 161 countries.

    This video has helped the company improve its corporate  image. A survey before and after releasing the video has shown that the overall image to Konica Minolta has increased and respondents answered positively saying that the company is unique (+ 4.45 points more than previous survey), makes ideas and dreams come true (+13 points), is actively engaged with its CSR (+ 4 points)

    Have you seen the video? We think is really inspirational a great example of how to build a positive company image!

     

     

  • When KFC met LINE Poko Pang

    When KFC met LINE Poko Pang

    LINE’s ambitions to …

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    When KFC met LINE Poko Pang

    LINE’s ambitions to take over the mobile market shows no signs to stopping.

    We already know about LINE’s potential with its messaging app and popular games such as Poko Pang and LINE Bubble, but what we didn’t know is that their gaming industry has so many possibilities as an additional ad platform.

    For those who never played Poko Pang, it is a social puzzle game that lets the player compete with friends and receive points or use their friends’ characters to help beat their own monsters.  The more friends you have playing, the more addictive it gets.

    Kentucky Fried Chicken (KFC) decided to collaborate with the LINE Poko Pang game to deliver special coupons to players for a limited time in February. As a result, KFC received an overall increase of  1.25% of consumers using the coupon delivered through the famous game.

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    For KFC, advertising their new Fried Fish menu on TV took two weeks  to bring customers to the store , while promotional campaigns through LINE gave an almost an instant result. The coupons were delivered until March 5th but KFC kept their +1.25%  consumers coming to the store until March 19th. Wonderful!!!

    We think this is a great collaboration and has proven to have an outstanding result. Does this mean, we will see more advertisements on other popular LINE games like LINE Bubble, LINE Pop, LINE hidden catch, etc?  Most probably!

     

     

     

  • Going Mobile: Rich media mobile ads for Yahoo! Japan

    Going Mobile: Rich media mobile ads for Yahoo! Japan

    Digital Advertising Consor…

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    Going Mobile: Rich media mobile ads for Yahoo! Japan

    Digital Advertising Consortium (DAC) and Yahoo! Japan started testing their “Expanded ads” which allows rich media advertising on mobiles.

    The new ad will be displayed on several content sections, such as Yahoo! News, using “Crisp engage” platform. Yahoo! Japan have started running test ads for Lexus International, BOATRACE and Recruit Real Estate company since March 6th.

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    After tapping the displayed banner, a panel for video will appear and, once the video is completed, display the Landing Page.

     

    Source: Markezine