Japanese love Gundam and a YouTube ad about it will definitely grab viewers.
Canon was not wrong about choosing to partner with Gundam, and is proving that although the printing industry is going through difficult times, it can still deliver strong messages and create needs within consumers.
The CANON x GUNDAM YouTube ad has now more than 1 million views and their PIXUS printer site has 20% more unique users (UU) than last year thanks to their campaign.
PIXUS has been launching different ads with different characters like Pokemon, Tomas , etc to draw attention from consumers in the 30 to 40 years-old demographic, who would like to spend quality time with their family through the characters.
Check the amazingly high quality ad here!